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Marketing research chapter 1 chapter 9 chapter 2 chapter 10 chapter 3 chapter 11 chapter 4 chapter 12 chapter 5 chapter chapter 6 chapter 14 chapter 7 chapter 15. Ii year free study notes for mba mca bba bca ba bsc bcom. It includes the planning, implementation, and control of sales programs, as well as recruiting, training. Marketing notes integrated marketing communications mba boost.
In fact marketing comprises of a number of activities which are interlinked and the decision in one area affects the decision in other areas. Pdf version quick guide resources job search discussion. Marketing is a science as well as art as a science, it makes use of frameworks and methods for segmentation and targeting. Based on a longitudinal consumer purchase database. Marketing adds value to products and services by providing the following utilities.
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